16: How to Actually Use AI to Drive Business Growth

Bridging the Divide Between Human and AI

One company bought twenty thousand AI licences and could not show a return on any of them. Where does the money actually come from?

Alastair McDermott talks to Alvaro Melendez, founder of Krant Creativity and Technology, about the gap between an impressive demo and a measurable result. Recorded August 2024.

They get into:

– Why handing someone a licence and walking away guarantees nothing happens
– The reframe that changes what people do with it: you did not buy a tool, you hired twenty thousand employees
– Which tasks actually paid off, and which flattered to deceive
– Why an AI council has to be internal, and what happens when it is not
– What he will not hand to AI at all, and where the human stays in the loop

Listen now, wherever you get your podcasts.

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Written by Alastair McDermott

I help leadership teams adopt AI the right way: people first, numbers second. I move you beyond the hype, designing and deploying practical systems that automate busywork - the dull bits - so humans can focus on the high-value work only they can do.

The result is measurable capacity: cutting processing times by 92% and unlocking €55,000 per month in extra productivity.

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I turn AI tech & strategy into clear, actionable insights. You’ll discover how to leverage AI, how to integrate it strategically to get a competitive edge, automate tedious tasks, and improve business decision-making.

– Alastair.