Your personal brand is supposed to be the authentic you. So what happens when a machine helps you write it?
Alastair McDermott talks to Mark Schaefer, author of Marketing Rebellion, Known and Belonging to the Brand, about the contradiction sitting underneath AI-assisted thought leadership. Schaefer had just tried to write a book with AI doing the heavy lifting. It was, in his words, a complete flop – and working out exactly why turned into a much better argument than the book would have been. Recorded April 2024.
They get into:
– Why an AI draft produces “the best average of the past”, and why that makes for a lousy book
– Where the line sits between an assist and an outright fake
– Why writing a book is like taking a master’s degree, and what you lose by skipping it
– The disclosure question nobody has settled: at what point do you owe the reader a note?
Listen now, wherever you get your podcasts.
