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<video:title><![CDATA[How to Scale and Productize Your Consulting Business]]></video:title>
<video:description><![CDATA[If you&rsquo;re considering starting a consulting business, trying to scale your business, or you&rsquo;ve ever found yourself in a feast-or-famine situation with your consulting or service business, this week&rsquo;s show is for you. From signing your first customer through generating repeat business and your first hire, we&rsquo;ll cover it all. 

This week, we are joined by Alastair McDermott, marketing consultant and business coach and host of The Recognized Authority Podcast. I knew you needed to meet him when our &ldquo;coffee chat&rdquo; turned into an informal coaching session that changed the way I think about building my own business. You are in for a treat!!

Meet us here on Thursday at 3:00 pm ET and bring your burning questions!
The replay will live here, too, but it&rsquo;s always more fun when you&rsquo;re here with us.]]></video:description>
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<video:title><![CDATA[The Recognized Authority: Establishing Visibility and Credibility Online]]></video:title>
<video:description><![CDATA[Reel Talk with Nina featuring Alastair McDermott premiers Wednesday, March 16th at 10:00AM ET.

Reel Talk with Nina is a bi-weekly live chat between Nina Froriep, video marketing coach and a rotating co-host as they discuss digital marketing, personal branding, and any- and every-thing a coach or small business owner needs to know.

This week, Nina and Alastair McDermott discuss methods to move from being an invisible expert to a recognized authority in your field, and how video can factor into that transformation. 

🤔 How do you build authority as a business owner❓ 

⤵️ Join our conversation by hitting the comments below: GO! 💥

#ReelTalk #LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions]]></video:description>
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<video:title><![CDATA[AI Beta Reader Example (no audio, ~4x speed)]]></video:title>
<video:description><![CDATA[Just a short demo of my AI Beta Reader giving feedback on the manuscript. (no audio, ~4x speed)]]></video:description>
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<video:title><![CDATA[Create Your Unique Value Proposition in Just 30 Mins]]></video:title>
<video:description><![CDATA[Struggling to clearly articulate what makes your business unique? Learn how to create an irresistible Unique Value Proposition (UVP) in just minutes with this step-by-step ChatGPT demo. 

Join me, Alastair McDermott, as I guide you through crafting a UVP tailored specifically to your business. See how simple prompts in ChatGPT can help you identify your ideal target clients, core services, competitive advantages and more. 

In this actionable video, you&rsquo;ll discover:

- The exact step-by-step process to develop a compelling UVP with ChatGPT&#039;s help
- How to turn your UVP into magnetic positioning statements for your website, ads and more 
- Real examples and applications of using your UVP in your business and marketing
- Tips to refine your UVP for maximum impact 

Whether you&#039;re a consultant, coach, agency owner or solopreneur, a clearly defined UVP is essential to stand out. Learn how AI can help you articulate your unique value fast in this informative video.

00:00 Introduction to Unique Value Propositions
00:56 Setting Up ChatGPT 
03:12 Asking ChatGPT to Help Create a UVP
05:25 Answering ChatGPT&#039;s Questions
08:00 Reviewing ChatGPT&#039;s Initial UVP Draft
11:00 Asking for Condensed UVP Variations
15:36 Asking for a Positioning Statement
18:14 Asking for Suggestions on Using the UVP
19:18 Example of Using UVP for Content Pillars
26:23 Upcoming Bootcamp]]></video:description>
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